The Massachusetts Convention Center Authority (the "MCCA"), which runs the Boston Convention & Exhibition Center (BCEC) and the John B. Hynes Veterans Memorial Convention Center, has entered into an agreement with LocalNav, Inc. ("LocalNav") to deploy and promote LocalNav's signature activity-planning and metrics-gathering platform for attendees at MCCA conference and events. LocalNav is a fully brandable, hosted solution for tourism, hospitality, and event organizations that provides visitors with a hassle-free way to explore a new city or region. Through the partnership between LocalNav and the MCCA, LocalNav will become the exclusive provider of itineraries to MCCA attendees, and the activity-planner will be incorporated into the MCCA's mobile apps and various web properties, as well as within the convention centers themselves during events.
"When we decided to add maps and navigation to our mobile apps, we didn't just want a graphic with an overwhelming list of all the amazing restaurants and attractions around our convention centers and throughout Greater Boston," said Steve Snyder, the MCCA's chief information officer. "LocalNav helped us accomplish a solution that can guide attendees based on their interests, the type of event they are attending, and how much time they have to explore. We are excited about our partnership with LocalNav, and look forward to working collaboratively to provide even more fun, interesting activities and location-based functionality for our customers."