Every great burger, if you think about it, has started off as a secret. It takes time for the hordes of Instagrammers/bloggers/food media peeps to be hip to it all. Nothing is a literal overnight sensation, not even the strongest of contenders in the great big burger pyramid. The famed burgers that are currently the ones we’ve all come to love, the Craigie on Mains and Alden & Harlows of the world, weren’t immediately two of the top burgers.
In the case of Craigie, there was a slow build and online chatter before it exploded into one of the most buzzed-about burgers in the country, and for good reason. It was one of those hidden treasures that absolutely lived up to the hype. First on the menu, then slowly off the menu, it is now available in severely limited quantities and only at the bar. The mystique built and has thus reached its apex. Still delicious as ever, it is hardly a hidden attraction anymore.
The Alden & Harlow burger was popular almost immediately, but it still had that unique burger allure for the first few months, taking diners a little while before they caught on to its greatness. But now forget about it. The limited supply will sell out fast, sometimes within a half an hour, so the secret is out. The true secret lies in their secret-secret burger, which is entirely off-menu and is a revolving door based on available ingredients and the creativity of the kitchen. You might find a burger topped with peanut butter and a fried pickle, or another with beef tongue pastrami. It’s always different, and it’s definitely unlike anything else that’s out there.