PCMA’s 2014 Convening Leaders is under way at Boston’s Hynes Convention Center, carrying the theme of “Revolution” that is fitting for the city in which it’s being held, while also referring to association's description of the event as a “meetings laboratory.”
Although PCMA does not reveal attendance numbers until they are finalized days after the close of the event, the Jan. 12-15 conference is expected to set attendance records, according to Deborah Sexton, president and CEO of the association.
“This event will have the highest attendance of any event in its history,” Sexton said. “But it’s not about how many people attend. We want to be the best—it’s not always about being the biggest.”