Orgill Market Returns to Boston
Model stores and outdoor activities are among the highlights of Orgill’s Fall Market, which will play out Aug. 24-26 at the Boston Convention and Exhibition Center.
“We are using every square inch of the convention center to showcase all that we have to offer,” said Philip Walker, Orgill’s senior VP of merchandising services, in the distributors in house publication.
New products and special deals are a major draw at the twice-per-year market. Pallet Buys, Door Busters and a Flash Market will offer up deals. And while beauty – and margin opportunity – are in the eye of the beholder, the event organizers described two model stores and the Great Outdoors as must-see areas.
Designed for retail exploration, Orgill will showcase Central Tool & Building Supply and Walnut Grove Hardware and Supply, two carefully merchandised model stores on the market floor of the Boston Convention and Exhibition Center. Walnut Grove made an appearance at an earlier market, but the concept has been updated with new seasonal assortments and set ups. The model store is also tighter, reduced from a 12,000 sq. ft. area, to just over 8,500 sq. ft. – without sacrificing depth or breadth of product.
New to the market is the model store Central Tool & Building Supply, focused on the lucrative pro customer, with an emphasis on hand tools. According to Walker, the format displays how a pro-focused retailer can maximize its space in the tool arena, and also offer a complete shopping experience for the customer.
Another first in Boston will be outside, where grill vendors will promote their wares with cook outs and taste testing in the Great Outdoors area. The outdoor area will also include Orgill’s 2018 Patio Furniture Seasonal booking program.