BCEC pub needs name, branding deal up for grabs
Branding rights for a pub in the Boston Convention & Exhibition Center are up for grabs.
The Massachusetts Convention Center Authority wants a minimum $50,000 over five years from a company wishing to put its name and likely products in the bar within the BCEC’s Wicked Good Market.
The MCCA sees the branding offer as a new revenue-generating option, spokesman Nate Little said. It previously sold naming rights for the Lawn on D Powered by Citizens Bank next to the BCEC and Springfield’s MassMutual Center, and Pepsi has “pour rights” on its properties.
The 40-person-capacity BCEC pub has been called the Sam Adams Pub since the BCEC’s 2004 opening. Current MCCA staff don’t know how the name came about or if terms were negotiated with Boston Beer Co., the Hub brewer of Samuel Adams beer. The company hasn’t been paying for naming rights as far as the MCCA can determine though, according to Little. The pub currently sells Sam Adams and Harpoon beer on tap, and other bottled beers.
“The (request for proposals) doesn’t limit potential sponsors; however, based on what the space is designated for, we ... expect that any sponsor would likely be a beverage company,” Little said.